SPORT WITH STYLE: HOW HEALTH HAS NEVER LOOKED SO HEALTHY

The transformation of activewear into something more stylish isn’t new. That breakthrough arrived with materials such as nylon. It gave designers huge freedom with garments that stretched, wrapped, were comfortable and could move.

As fitness became mainstream, sportswear was not only comfortable, but wearing it outside the workout carried its own message.

So, what does a new brand like M9 Sports do now to be fresh and different? Its launch collection turns to Saudi designers to create complex patterns in a cool colour aesthetic. It’s a new national identity.

M9’s innovators turn to new, natural, sustainable materials such as bamboo and palm leaf. And combine them with performance enhancing product design.

For men and women, swimming, tennis, golf, running or simply chilling. M9 has an answer.

Fashion with fitness. Street or pitch, the ethos is look good, feel good perform better.

The distinctive new collection is out now – and more is planned.

We say, wear it for your own wellbeing.